YES Bank has ignited a wave of national pride by securing the coveted title of Official Banking Partner for Team India at the upcoming Paris Olympics 2024. This strategic partnership, announced on February 19, 2024, marks a significant milestone for both the bank and the Indian Olympic Association (IOA).
A Multifaceted Approach to Empowering Athletes
The collaboration transcends mere financial support, offering a comprehensive package designed to empower over 100 Indian athletes on their Olympic journey. Here’s a closer look at the key components:
- ‘Milkar Jitayengey’ Campaign: YES Bank launched a dynamic campaign titled ‘Milkar Jitayengey,’ which translates to “Together We Win” in Hindi. This initiative goes beyond a catchy slogan, fostering a spirit of unity and collaboration. It signifies YES Bank’s commitment to standing shoulder-to-shoulder with the IOA in propelling Team India towards achieving Olympic greatness.
- ‘YES Glory’ Savings Account: Recognizing the unique financial needs of athletes and their families, YES Bank has introduced a special savings account proposition named ‘YES Glory.’ This tailored account offers a range of benefits, including complimentary travel vouchers worth up to ₹25,000 to ease logistical burdens, medical insurance coverage of ₹5 lakh for peace of mind, and zero charges on international transactions up to $10,000, ensuring financial convenience while competing abroad.
- ‘YES Glory’ Debit Card: For hassle-free access to their finances during the Olympics, athletes will receive a specially designed ‘YES Glory’ debit card. This eliminates the need to carry large sums of cash, allowing them to focus on their peak performance.
Speaking at the launch event, YES Bank’s Managing Director and CEO, Mr. Prashant Kumar, addressed the significance of this partnership. “We are incredibly honored to partner with the IOA and empower our Olympic heroes in their relentless pursuit of excellence,” he declared. “YES Bank is dedicated to providing them with the financial resources and unwavering support they need to shine on the world’s biggest sporting stage.”
A Shared Vision: Igniting Olympic Dreams
The IOA President, Dr. P.T. Usha, a legendary Indian athlete herself, echoed Mr. Kumar’s sentiments, highlighting the impact this collaboration will have on the athletes’ Olympic journey. “This partnership with YES Bank will be a game-changer for our Olympic contingent,” she said. “The ‘YES Glory’ initiative demonstrates the bank’s deep understanding of the challenges faced by athletes. The support they are providing will be instrumental in propelling our athletes towards achieving their Olympic dreams, with a target of surpassing India’s best ever medal haul of 7 medals achieved at the 2012 London Olympics.”
With the Paris Olympics 2024 scheduled for July 26th to August 11th, 2024, anticipation is building. YES Bank’s backing, coupled with the unwavering spirit of Team India, promises a spectacular display of athletic prowess that will ignite national pride and etch Indian athletes’ names in Olympic history.
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