Google has taken down 10 popular Indian apps from its Play Store, including BharatMatrimony, Naukri, Truly Madly and Kuku FM, over a fee dispute that has been going on for more than three years. The US tech giant claims that these apps have violated its payment policies by avoiding fees ranging from 11% to 26% on in-app purchases. The Indian startups, however, have accused Google of unfair practices and monopoly in the Android ecosystem.
Why did Google remove the apps?
The removal of these apps has affected millions of users who rely on them for various services, such as dating, matchmaking, property search, job search, podcasting and entertainment. Some of the apps have been restored after complying with Google’s policies, while others are still in talks with the company.
Google’s move comes after the Competition Commission of India (CCI) ordered it to scrap its previous system of charging fees, which was challenged by several Indian firms in 2020. The CCI had found that Google abused its dominant position in the market and imposed arbitrary and discriminatory conditions on app developers.
Google says that it has given ample time to the developers to prepare and comply with its policies, which are essential for the development and promotion of the Android and Play Store app ecosystem. It also says that it applies its policies consistently across the globe and does not discriminate against any country or region.
How do the Indian startups react?
The dispute between Google and Indian startups reflects the growing tension between the US tech giants and the local players in one of the world’s fastest-growing internet markets. India has more than 800 million smartphone users, out of which 94% use Android devices.
The Indian startups have formed an alliance called the Coalition for App Fairness (CAF), which aims to challenge Google’s dominance and policies in the app market. The CAF has also sought support from the government and regulators to create a level playing field for all app developers in India.
The CAF members have also explored alternative app distribution platforms, such as Indus OS and Jio Platforms, which offer more flexibility and lower fees for app developers. Some of them have also launched their own websites or progressive web apps (PWAs) to bypass Google’s restrictions.
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