The Digital Shift: How Online Brands are Reshaping India’s Consumer Sector

. In recent years, the D2C sector has seen significant milestones, including the emergence of its first unicorn, Licious, and several brands like boAt, Mamaearth, Wakefit, and Country Delight crossing Rs 100 crore in revenue in a short span. The D2C sector in India is projected to be worth $100 billion by 2025, up from $44.6 billion at the end of fiscal year 2021​​.

Asia-Pacific’s Economic Shift: S&P Global Cites India Surpassing China

India’s promising economic trajectory is bolstered by its large domestic market, the purchasing power of its growing middle class, and the stability of its economic policies. The International Monetary Fund (IMF) and the World Bank forecast a 6.3% GDP growth for India for the fiscal year 2023-24. This positive outlook is despite global headwinds and geopolitical challenges, indicating the resilience of India’s economy.

India’s Strategic Push to Boost Exports in Sub-Saharan Africa and Gulf Nations

Despite a global trade challenge, India’s merchandise exports rose 6.21% to USD 33.57 billion in October 2023, while imports increased 12.3% to USD 65.03 billion, driven partly by a surge in gold imports. For the April-October 2023 period, exports contracted 7% to USD 244.89 billion, and imports fell 8.95% to USD 391.96 billion​​.