JSW-GMR JV Purchases 2 Cricket Franchises for ₹400+ Cr

In a significant move that solidifies their position as a major player in the international cricket landscape, JSW-GMR Cricket, a joint venture between GMR and JSW businesses, has acquired controlling stakes in two overseas T20 franchises for a combined sum exceeding ₹400 crore. The venture has purchased the Pretoria Capitals franchise, a participant in the […]

IPL Gets Targeted Ads via Tata Play, Star Sports

In a move that promises to shake up the advertising landscape of Indian television, Star Sports and Tata Play have announced a groundbreaking partnership. This industry-first initiative will see the introduction of targeted advertising during the upcoming Indian Premier League (IPL) season. This means advertisers can now ditch the scattershot approach and strategically reach high-value […]

YES Bank Joins Indian Olympic Association for Paris Olympics

YES Bank has ignited a wave of national pride by securing the coveted title of Official Banking Partner for Team India at the upcoming Paris Olympics 2024. This strategic partnership, announced on February 19, 2024, marks a significant milestone for both the bank and the Indian Olympic Association (IOA). A Multifaceted Approach to Empowering Athletes […]

IOC: First Indian Firm to Fuel Formula 1

Indian Oil Corporation Ltd (IOC) – the nation’s top oil firm – will in three months start manufacturing fuel used in adrenaline-pumping Formula One or F1, motor racing as it looks to expand its basket of niche fuels. IOC Unveils ‘Storm’ Petrol for FIM Asia Road Racing Championship IOC, which already has three branded fuels, […]

Zee Seeks ₹68.54 Cr Refund from Star India over ICC cricket rights

Zee Seeks ₹68.54 Cr Refund from Star India over ICC cricket rights

Zee Entertainment Enterprises Ltd (ZEEL) has filed a legal case against Star India, a subsidiary of Walt Disney, for violating the agreement of ICC cricket rights. ZEEL has demanded a refund of ₹68.54 crore from Star India, as per its Q3 financial statement. The Background of ICC Cricket Rights In August 2022, ZEEL had entered […]

OYO Dives into Sports Hospitality, Shortlists 100 Hotels

OYO, the hospitality and travel-tech firm, has announced its foray into sports hospitality business, shortlisting 100 hotels across 12 key cities to cater to large sports events. The company aims to provide end-to-end solutions for athletes, officials and spectators, including accommodation, transportation and food services. Why OYO is entering sports hospitality According to OYO, the […]

Dream11 Insolvency: NCLAT Orders IRP Standstill

NCLT admits insolvency plea against Dream11’s parent company Dream11, India’s largest sports fantasy platform, is in trouble after the National Company Law Tribunal (NCLT) admitted an insolvency plea against its parent company, Sporta Technologies Private Limited, over a rent default of Rs 7.6 crore. The NCLT has appointed Madan Bajrang Lal Vaishnawa as the Interim […]

Education Ministry and FIFA: Scoring for Sports Culture

The Ministry of Education has joined hands with FIFA to launch the Football for Schools (F4S) programme, which aims to promote football as a tool for education, development and empowerment of students across India. The programme will distribute 11 lakh footballs to more than 1.5 lakh schools in a phased manner, and train physical education […]

Etihad: Official Sponsor of Chennai Super Kings

Etihad Airways, the national airline of the UAE, has announced a strategic partnership with Chennai Super Kings, the five-time champions of the Indian Premier League (IPL). The airline will be the official sponsor of the team, also known as the Yellove, for the upcoming season of the IPL. The partnership was unveiled at a special […]

Infosys’ AI-First Tech Enhances Australian Open 2024 Experience

The Australian Open 2024 (AO24) is not just a tennis tournament, but a showcase of how artificial intelligence (AI) can transform the game and the fan experience. Infosys, a global leader in next-generation digital services and consulting, is partnering with Tennis Australia to bring AI-first technologies to the centre court and beyond. AI for fan […]