MediaTek and NVIDIA Join Forces to Drive AI Revolution in Automotive Industry

MediaTek and NVIDIA have announced a significant partnership aimed at revolutionizing the automobile industry with the integration of advanced artificial intelligence (AI) and accelerated computing technologies. This collaboration is set to transform the in-car experience for all vehicle segments, from luxury to entry-level models.

The partnership leverages the strengths of both companies: MediaTek’s industry-leading system-on-chip (SoC) capabilities and NVIDIA’s expertise in GPU, AI, and software technologies. MediaTek will develop automotive SoCs for its Dimensity Auto platform, integrating NVIDIA’s GPU chiplet, which features NVIDIA’s AI and graphics intellectual property. This integration will enable a range of new user experiences, enhanced safety, and new connected services in vehicles.

The NVIDIA GPU chiplet will be incorporated into MediaTek’s automotive offering, enhancing the performance capabilities of its Dimensity Auto platform. The platform aims to deliver the most advanced in-cabin experience available in the market, including features like smart multi-displays, high-dynamic range cameras, audio processing, and high-speed telematics and Wi-Fi networking. This will allow drivers and passengers to seamlessly interact with cockpit and infotainment systems.

Additionally, MediaTek’s automotive SoCs will run NVIDIA DRIVE OS, DRIVE IX, CUDA, and TensorRT software technologies, enabling connected infotainment and in-cabin convenience and safety functions. This makes more in-vehicle infotainment options available to automakers on the NVIDIA DRIVE platform.

This partnership is not just about enhancing current technologies but also about paving the way for future innovations in the automotive industry. The collaboration is expected to provide the auto industry with great flexibility and simplicity, offering comprehensive solutions in terms of functionality and scope.

The automotive semiconductor market, particularly for infotainment and instrument cluster SoCs, is projected to reach significant financial milestones, indicating the growing importance and potential of this collaboration.



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