Mitsubishi Acquires 30% of TVS Mobility’s New Entity

Mitsubishi Acquires 30% of TVS Mobility’s New Entity

Mitsubishi Corporation, the Japanese conglomerate, has entered into a strategic partnership with TVS Mobility, one of India’s leading automobile dealerships, to acquire 30% stake in its new entity, TVS Vehicle Mobility Solution Ltd (TVS VMS). The deal was announced on February 19, 2024, and is expected to close by March 31, 2024.

TVS VMS is a subsidiary of TVS Mobility, which was formed by the demerger of some business from T V Sundaram Iyengar & Sons Pvt Ltd, the holding company of the TVS Group. TVS VMS will take over the existing automobile dealership business of TVS Mobility, which has a network of around 150 outlets across India, selling cars from various brands such as Hyundai, Honda, Volkswagen, Renault and Nissan.

Mitsubishi Corporation is a global integrated business enterprise that develops and operates businesses across virtually every industry. It has a presence in over 90 countries and regions worldwide, and employs over 80,000 people. Mitsubishi Corporation has been involved in the Indian market since 1954, and has interests in various sectors such as energy, metals, machinery, chemicals and food.

The partnership between Mitsubishi Corporation and TVS VMS aims to leverage their respective strengths and synergies to revolutionize India’s mobility ecosystem. The venture will focus on providing innovative and customer-centric solutions for car sales, financing, leasing, insurance, maintenance and other value-added services. The venture will also explore new opportunities in emerging segments such as electric vehicles, shared mobility and connected cars.

India is the world’s third-largest market for new car sales, following China and the US. However, it has seen limited participation from Japanese automakers, with Suzuki Motor being an exception. Mitsubishi Corporation’s entry into the Indian car sales market through TVS VMS is expected to boost its presence and competitiveness in the country, as well as enhance its global portfolio.

Recent Blog : Sony Joins Prime Video to Launch Stream in India

Share:

MORE STORIES

## Navigating the AI Revolution: 5 Trending Google Ads Topics for Marketers As Google Ads continues its rapid evolution, staying ahead of the curve is paramount for digital marketers. The platform’s increasing reliance on artificial intelligence, shifting privacy landscapes, and the introduction of new campaign types are creating a fresh set of challenges and opportunities. Here are five top trending blog topics that delve into the most critical areas of Google Ads today. ### 1. The Rise of the Machines: Mastering AI-Powered Campaign Types Google is unequivocally betting on AI to drive the future of its advertising platform. A key area of focus for marketers is understanding and mastering AI-driven campaign types like Performance Max and Demand Gen. These campaigns automate targeting, bidding, and ad creation across Google’s entire inventory. A deep dive into strategies for providing the right inputs to these “black box” models, interpreting their performance, and understanding how to guide the AI for optimal results is a crucial topic for advertisers looking to succeed in this new era. ### 2. Beyond the Click: Navigating the New Landscape of Measurement and Attribution With the impending deprecation of third-party cookies and a growing emphasis on user privacy, the way advertisers measure success is undergoing a fundamental shift. This has propelled topics like enhanced conversions, consent mode, and the integration of first-party data to the forefront. Marketers are actively seeking guidance on how to implement these privacy-centric measurement solutions to gain a more accurate and holistic view of their campaign performance in a world without granular user tracking. ### 3. Creative is the New Targeting: Leveraging AI for Compelling Ad Experiences In an automated world, the creative has become a key differentiator. Google is investing heavily in AI-powered tools that can generate and optimize ad copy, images, and videos. Blog posts that explore how to effectively use these generative AI features to create a high volume of diverse and engaging ad creatives are gaining significant traction. This includes best practices for providing creative inputs, A/B testing AI-generated assets, and ensuring brand consistency across automated campaigns. ### 4. The Evolution of Search: Adapting to a More Conversational and Visual SERP The traditional keyword-based search is evolving. Users are increasingly employing longer, more conversational queries, and Google is responding with a more visual and AI-driven search engine results page (SERP). This shift requires a re-evaluation of traditional keyword research and bidding strategies. Trending discussions revolve around how to adapt to this new reality, including the role of broad match keywords, the importance of high-quality creative in visual search formats, and strategies for capturing intent in a more conversational search landscape. ### 5. Future-Proofing Your Strategy: The Growing Importance of a Full-Funnel Approach As automation takes over many of the manual levers within Google Ads, the focus is shifting towards a more strategic, full-funnel marketing approach. Advertisers are looking for insights on how to effectively use different Google Ads campaign types to guide users through the entire customer journey, from initial awareness to final conversion and retention. This includes discussions on how to structure campaigns to complement each other, allocate budgets across the funnel, and measure the impact of upper-funnel activities on bottom-line results.

Google Ads is in the midst of a quiet revolution—one driven by artificial intelligence, privacy-first regulations, and a rapidly changing search landscape. For digital marketers,

Send Us A Message