In a move that is sure to generate buzz, leading Indian tiles and bathware brand Asian Granito has signed Bollywood superstar Ranbir Kapoor as their brand ambassador. This strategic partnership signifies the company’s intent to strengthen its brand identity and target a younger demographic. Kapoor, known for his impeccable style and association with contemporary roles, perfectly aligns with Asian Granito’s focus on modern design aesthetics and sophisticated living spaces.
A Strategic Alliance for Brand Growth
The announcement comes at a time when Asian Granito, a well-established player in the Indian market with a network of over 235 franchisee showrooms and presence in over 100 countries (Asian Granito website, 2024), is looking to expand its customer base. Kapoor’s immense popularity, especially among young adults, is expected to significantly boost brand awareness for Asian Granito. The company plans to leverage Kapoor’s charisma through upcoming brand campaigns and television commercials, potentially featuring him showcasing design-forward living spaces crafted with Asian Granito products.
Celebrity Endorsements: A Tried-and-Tested Marketing Tactic
Celebrity endorsements are a well-established strategy in the Indian marketing landscape, and Asian Granito’s decision to sign Kapoor reflects this trend. By associating themselves with a beloved and respected figure like Kapoor, Asian Granito hopes to create a stronger emotional connection with potential customers. This strategic alliance taps into Kapoor’s influence and fosters a sense of trust and aspiration for the brand, potentially influencing buying decisions among his vast fan base, estimated at over 50 million social media followers (various sources, 2024).
Recent Blog : Zomato Cancels Green Uniform for Pure Veg Fleet