Sitharaman Calls for IFSC to Prepare a Trading Platform for Green Credits

Finance Minister Nirmala Sitharaman on Thursday urged the International Financial Services Centre (IFSC) at GIFT City to develop a platform where green credits can be traded. She said this would help India meet its net zero commitment by 2070 and bridge the funding gap of USD 10.1 trillion.

What are green credits?

Green credits are certificates that represent the environmental benefits of reducing greenhouse gas emissions or enhancing carbon sinks. They can be issued by entities that undertake activities such as afforestation, renewable energy generation, solid waste management, etc. These credits can then be sold or traded to buyers who want to offset their own emissions or comply with regulatory requirements.

Why does India need a green credit trading platform?

India has pledged to achieve net zero emissions by 2070, which means that it will balance its greenhouse gas emissions with removals by carbon sinks. This is a challenging task, considering that India’s emissions are expected to grow as its economy and population expand. According to Sitharaman, India has a funding gap of USD 10.1 trillion to meet its net zero goal.

A green credit trading platform can help mobilize financial resources for low-carbon development and incentivize green practices among various stakeholders. It can also create a market for green products and services and enhance India’s competitiveness in the global arena.

How will IFSC facilitate green credit trading?

Sitharaman said that the IFSC at GIFT City has the potential to become a hub for green finance and innovation. She said that the direct listing of stocks in IFSC exchanges, which was announced last year, will enable Indian companies to access global funds easily. She also suggested that the IFSC should host a platform where green credits can be bought and sold by people who are planting trees, using renewable energy, managing solid waste, etc.

She said that such a platform would attract international investors and buyers who are looking for credible and transparent green credits. She also said that it would create opportunities for Indian entrepreneurs and innovators who are working on green solutions.

What are the benefits of green credit trading?

Green credit trading can have multiple benefits for India’s economy, environment and society. Some of them are:

  • It can help India achieve its climate targets and contribute to the global efforts to combat climate change.
  • It can foster green growth and development by creating jobs, enhancing skills, improving infrastructure and promoting innovation.
  • It can reduce India’s dependence on fossil fuels and improve its energy security and diversity.
  • It can improve India’s air quality and public health by reducing pollution and emissions.
  • It can protect India’s natural resources and biodiversity by conserving forests, water and soil.

Share:

MORE STORIES

## Navigating the AI Revolution: 5 Trending Google Ads Topics for Marketers As Google Ads continues its rapid evolution, staying ahead of the curve is paramount for digital marketers. The platform’s increasing reliance on artificial intelligence, shifting privacy landscapes, and the introduction of new campaign types are creating a fresh set of challenges and opportunities. Here are five top trending blog topics that delve into the most critical areas of Google Ads today. ### 1. The Rise of the Machines: Mastering AI-Powered Campaign Types Google is unequivocally betting on AI to drive the future of its advertising platform. A key area of focus for marketers is understanding and mastering AI-driven campaign types like Performance Max and Demand Gen. These campaigns automate targeting, bidding, and ad creation across Google’s entire inventory. A deep dive into strategies for providing the right inputs to these “black box” models, interpreting their performance, and understanding how to guide the AI for optimal results is a crucial topic for advertisers looking to succeed in this new era. ### 2. Beyond the Click: Navigating the New Landscape of Measurement and Attribution With the impending deprecation of third-party cookies and a growing emphasis on user privacy, the way advertisers measure success is undergoing a fundamental shift. This has propelled topics like enhanced conversions, consent mode, and the integration of first-party data to the forefront. Marketers are actively seeking guidance on how to implement these privacy-centric measurement solutions to gain a more accurate and holistic view of their campaign performance in a world without granular user tracking. ### 3. Creative is the New Targeting: Leveraging AI for Compelling Ad Experiences In an automated world, the creative has become a key differentiator. Google is investing heavily in AI-powered tools that can generate and optimize ad copy, images, and videos. Blog posts that explore how to effectively use these generative AI features to create a high volume of diverse and engaging ad creatives are gaining significant traction. This includes best practices for providing creative inputs, A/B testing AI-generated assets, and ensuring brand consistency across automated campaigns. ### 4. The Evolution of Search: Adapting to a More Conversational and Visual SERP The traditional keyword-based search is evolving. Users are increasingly employing longer, more conversational queries, and Google is responding with a more visual and AI-driven search engine results page (SERP). This shift requires a re-evaluation of traditional keyword research and bidding strategies. Trending discussions revolve around how to adapt to this new reality, including the role of broad match keywords, the importance of high-quality creative in visual search formats, and strategies for capturing intent in a more conversational search landscape. ### 5. Future-Proofing Your Strategy: The Growing Importance of a Full-Funnel Approach As automation takes over many of the manual levers within Google Ads, the focus is shifting towards a more strategic, full-funnel marketing approach. Advertisers are looking for insights on how to effectively use different Google Ads campaign types to guide users through the entire customer journey, from initial awareness to final conversion and retention. This includes discussions on how to structure campaigns to complement each other, allocate budgets across the funnel, and measure the impact of upper-funnel activities on bottom-line results.

Google Ads is in the midst of a quiet revolution—one driven by artificial intelligence, privacy-first regulations, and a rapidly changing search landscape. For digital marketers,

Send Us A Message