The MoU that Changed the Game for Indian Workers in Saudi Arabia

The National Skill Development Corporation (NSDC) of India and the government of Saudi Arabia have recently taken a significant step towards safeguarding the rights of Indian laborers working in Saudi Arabia. This collaboration, marked by the signing of a Memorandum of Understanding (MoU), aims to address historical challenges faced by Indian laborers in the Gulf region, including issues such as poor working conditions, delayed wages, and lack of legal recourse in cases of exploitation or mistreatment.

Key aspects of this collaboration include:

  1. Enhanced Protection and Rights for Indian Workers: The agreement focuses on the protection of rights, improvement of working conditions, and enhancement of skill development opportunities for Indian workers in Saudi Arabia.
  2. Wage Protection System: An important feature of the MoU is the establishment of a wage protection system. This system ensures timely payment to workers, and any company or organization failing to comply will have its services frozen, meaning it cannot work with the government.
  3. Freedom of Mobility: The agreement also provides for freedom of mobility for Indian laborers in Saudi Arabia.
  4. Registration Process: Skilled laborers from various categories, including AC mechanics and car painters, can register themselves on NSDC, which is mandatory for those looking to work in Saudi Arabia.
  5. Bilateral Relations and Economic Impact: This strategic alliance is expected to not only protect Indian workers but also contribute to fostering stronger ties between India and Saudi Arabia, potentially leading to positive economic impacts for both countries.
  6. Skill India Mission: This initiative aligns with the Skill India Mission launched by Prime Minister Narendra Modi, which has collaborations with 13 countries and plans to open 30 skill international centers.
  7. Annual Event Prospects: The organizers of the Global Labour Market Conference (GLMC), where some of these discussions took place, are looking to turn it into an annual event, further emphasizing the commitment to labor rights and international cooperation.

This MoU represents a crucial step in addressing the long-standing issues faced by Indian expatriate workers and is a testament to the growing collaboration between India and Saudi Arabia in various sectors.

Share:

MORE STORIES

## Navigating the AI Revolution: 5 Trending Google Ads Topics for Marketers As Google Ads continues its rapid evolution, staying ahead of the curve is paramount for digital marketers. The platform’s increasing reliance on artificial intelligence, shifting privacy landscapes, and the introduction of new campaign types are creating a fresh set of challenges and opportunities. Here are five top trending blog topics that delve into the most critical areas of Google Ads today. ### 1. The Rise of the Machines: Mastering AI-Powered Campaign Types Google is unequivocally betting on AI to drive the future of its advertising platform. A key area of focus for marketers is understanding and mastering AI-driven campaign types like Performance Max and Demand Gen. These campaigns automate targeting, bidding, and ad creation across Google’s entire inventory. A deep dive into strategies for providing the right inputs to these “black box” models, interpreting their performance, and understanding how to guide the AI for optimal results is a crucial topic for advertisers looking to succeed in this new era. ### 2. Beyond the Click: Navigating the New Landscape of Measurement and Attribution With the impending deprecation of third-party cookies and a growing emphasis on user privacy, the way advertisers measure success is undergoing a fundamental shift. This has propelled topics like enhanced conversions, consent mode, and the integration of first-party data to the forefront. Marketers are actively seeking guidance on how to implement these privacy-centric measurement solutions to gain a more accurate and holistic view of their campaign performance in a world without granular user tracking. ### 3. Creative is the New Targeting: Leveraging AI for Compelling Ad Experiences In an automated world, the creative has become a key differentiator. Google is investing heavily in AI-powered tools that can generate and optimize ad copy, images, and videos. Blog posts that explore how to effectively use these generative AI features to create a high volume of diverse and engaging ad creatives are gaining significant traction. This includes best practices for providing creative inputs, A/B testing AI-generated assets, and ensuring brand consistency across automated campaigns. ### 4. The Evolution of Search: Adapting to a More Conversational and Visual SERP The traditional keyword-based search is evolving. Users are increasingly employing longer, more conversational queries, and Google is responding with a more visual and AI-driven search engine results page (SERP). This shift requires a re-evaluation of traditional keyword research and bidding strategies. Trending discussions revolve around how to adapt to this new reality, including the role of broad match keywords, the importance of high-quality creative in visual search formats, and strategies for capturing intent in a more conversational search landscape. ### 5. Future-Proofing Your Strategy: The Growing Importance of a Full-Funnel Approach As automation takes over many of the manual levers within Google Ads, the focus is shifting towards a more strategic, full-funnel marketing approach. Advertisers are looking for insights on how to effectively use different Google Ads campaign types to guide users through the entire customer journey, from initial awareness to final conversion and retention. This includes discussions on how to structure campaigns to complement each other, allocate budgets across the funnel, and measure the impact of upper-funnel activities on bottom-line results.

Google Ads is in the midst of a quiet revolution—one driven by artificial intelligence, privacy-first regulations, and a rapidly changing search landscape. For digital marketers,

Send Us A Message